52nd General Assembly

 

52nd ABU GENERAL ASSEMBLY & ASSOCIATED MEETINGS

Istanbul, Turkey

SERVING AUDIENCES: EMPOWERING ASIA – PACIFIC

In 2015 ABU opened a new chapter in its 50 years of history. Last year, we could afford to look back and reflect

on our values and achievements. This year we look forward and plan the future of the Union.

We exist to serve the audiences of the most dynamic region in the world with the fastest emerging economies and

growing populations. As the largest broadcasting union, we serve through our more than 275 members in 68

countries 60 % of the world’s population.

The listening and viewing habits of Asia are changing all the time. The young have different demands on the

media from the old; the poor have different needs from the rich; women, the persons with disabilities and

disadvantaged must be given equal opportunities; whole communities has to be protected from natural disasters.

The list is endless but the way forward lies in empowering the audiences of Asia – Pacific with Education,

Education, and Education! It can only be achieved on a grand scale, through the mediausing the advantages of

the digitalisation.

The challenge is enormous. We have to think out of the box to find innovative and creative ways to serve our

audiences, whether they be viewers, listeners, on-line users or social networkers; whether they live in modern

metropolitan centres with information and communications ever-present at their fingertips or in rural areas where

analogue radios and communal TVs still provide their main window on the wider world.

Our gathering in Istanbul will be an opportunity to look not only at content, technology, providing news and current

affairs, sport and entertainment, but the role of media as a game-changer in education, health, disaster

preparedness and nations-building. As broadcasters, we know we can always do things better. This General

Assembly is our chance to join together to achieve that across all our activities.

Our aim this year is nothing less than to begin our journey to empower more than half of the world.